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Genitourinary symptoms of menopause often are ignored--by patients and practitioners alike. Primary care clinicians are in a key position to identify, educate, and initiate treatment.
Genitourinary syndrome of menopause (GSM) encompasses a spectrum of genital and urinary symptoms resulting from hypoestrogenism after menopause. It affects more than half of postmenopausal women, yet most do not receive treatment, often due to stigma or underrecognition in clin
Symptoms are progressive rather than self-limiting, and their impact on sexual health, urinary comfort, and quality of life is comparable to other chronic conditions.⁴ Primary care clinicians are in a key position to identify, educate, and initiate effective management for GSM.
GSM describes structural and functional changes to the vulva, vagina, urethra, and bladder associated with declining estrogen and other sex steroids.¹,² The term, introduced by an international consensus in 2014, replaced “vulvovaginal atrophy” and “atrophic vaginitis” to better capture the broad range of genital and urinary symptoms and to use less stigmatizing language.¹
GSM affects an estimated 50%–70% of postmenopausal women, but only about 1 in 4 seek care.³–⁵ Unlike vasomotor symptoms, which usually resolve, GSM is chronic and progressive, often worsening over time without treatment.¹,² Its burden on quality of life is substantial, interfering with intimacy, self-image, and daily comfort.⁶
Genital symptoms include dryness, irritation, itching, and dyspareunia, often accompanied by narrowing or loss of elasticity of the vaginal canal.³–⁵
Urinary symptoms may include urgency, frequency, dysuria, and recurrent urinary tract infections (UTIs).⁶
Estrogen deficiency leads to thinning of the vaginal epithelium, loss of collagen, reduced vascularity, and decreased glycogen production.¹,² These changes increase vaginal pH from a physiologic 3.5–4.5 to 5.5–7.0, encouraging pathogenic overgrowth and recurrent infection.¹,² Although the vaginal microbiome shifts after menopause, studies suggest it is not the primary driver of symptoms.⁷–⁹
GSM is a clinical diagnosis based on compatible symptoms, examination findings, and menopausal context.¹⁰ Symptoms and physical signs may not always correlate; the purpose of examination is as much to rule out alternative conditions—such as lichen sclerosus, vulvodynia, or infection—as to confirm hypoestrogenic changes.¹⁰
Because embarrassment often prevents disclosure, clinicians should inquire proactively during wellness or chronic care visits.³–⁵ Approximately half of women report self-treating with over-the-counter products such as barrier creams or topical anesthetics, which may worsen irritation.¹¹
Nonhormonal options are appropriate for mild GSM or when hormonal therapy is contraindicated or declined.
Low-dose vaginal estrogen remains the gold standard for moderate to severe GSM.¹⁴ Formulations include:
Multiple randomized trials confirm that local estrogen effectively improves dryness, dyspareunia, and vaginal pH across formulations.²¹–²⁷ Despite proven efficacy, adherence is low—only 16%–44% of women continue therapy beyond the initial prescription.¹⁶ Addressing access, education, and comfort with self-application is crucial for sustained use.
Vaginal estrogen reduces recurrent UTI incidence by roughly 50%, with some evidence suggesting creams may be more effective than tablets or rings.²⁸–³⁰ Topical therapy also improves urgency and incontinence symptoms, whereas systemic hormone therapy can worsen them.²⁸–³⁰ For postmenopausal women with recurrent UTI or overactive bladder, local estrogen should be considered first-line adjunctive therapy.
Extensive data show no increased risk of cardiovascular disease, breast cancer, or endometrial pathology with low-dose vaginal estrogen.³³–³⁷ The Women’s Health Initiative observational data and several large cohort studies (>2 million women) found no elevation in cancer or cardiovascular events.³³,³⁴
Among breast cancer survivors, multiple population studies and meta-analyses show no increased recurrence risk with local therapy.³⁵ Given minimal systemic absorption, low-dose vaginal estrogen is considered safe and reasonable when GSM symptoms significantly affect quality of life.³⁵–³⁷
Most GSM can be managed within primary care. Referral is appropriate for:
Because only 25% of affected women receive treatment,³–⁵ proactive inquiry and early management in primary care can close the treatment gap and markedly improve quality of life.⁶
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